The internet has fundamentally changed the way that we purchase pretty much anything and everything, from appliances to groceries as well as everything in between!
But some folks are still pretty nervous about making large purchases – especially luxury purchases – online without ever getting an opportunity to see exactly what they are spending their money on in person. They are still some fear about being swindled or being taken for a ride, especially when it comes to buying something as expensive and as important as a diamond or a piece of diamond jewelry.
If you are still sitting on the fence about whether or not you should even consider purchasing a diamond online, hopefully we are able to alleviate some of your nerves and show you why it is so advantageous to make this kind of purchase on the internet today.
Let’s dive right in!
Diamond prices online are ALWAYS going to be cheaper than at traditional retail shops
One of the biggest reasons that so many people choose to purchase diamonds online is because the prices you will find on the internet are often times dramatically lower than you are going to be able to find at any traditional retail shop, no matter what.
Traditional retail jewelry shops are going to have staff, are going to have physical buildings that they have to pay for, are going to need to carry all kinds of insurance, and will have to pay skyhigh prices to own and to protect the diamond inventory that they maintain.
All of this overhead is going to add a tremendous amount to any diamond that purchase from them – and because they have less competition in a local area, they are able to demand high prices as well.
Online a lot of that overhead disappears completely. Prices are sometimes between 25% and 40% or more lower than what you’ll find at any retail shop, and often times can be even more significantly reduced than that.
Diamond selections online are ALWAYS going to be larger than a traditional retail shops
Even the biggest physical jewelry shop is never going to be able to have the same kind of inventory that an online site is going to be able to carry, and this is a huge competitive advantage for those looking for a diamond that is really unique and really special.
These incredibly large online diamond selections guarantee that you are able to find the perfect diamond – with the perfect cut, the perfect clarity, the perfect color, and the perfect carat weight – no matter what you may be looking for in specific.
You’ll only ever have a small selection of diamonds to pick and choose from when you decide to go the more traditional local retail jewelry shop, but that won’t ever be a limitation when you jump online.
Only ever buy diamonds online from sources you can trust
Of course, it’s only a good idea to purchase diamonds online from websites and retailers that you know you are going to be able to trust. Organizations like James Allen and Blue Nile have been around for more than a decade, and have earned the sterling silver reputation that they now enjoy.
These are the kinds of companies that you know you can trust, the kinds of companies that you should feel comfortable ordering diamonds from directly without ever feeling as though you are going to be swindled or taken for a ride.
Avoid fly-by-night operations or diamond dealers that do not have a lengthy reputation and you shouldn’t have anything to worry about.
You can always buy a loose or cut diamond online and then have a local jeweler create the ring for you
At the end of the day, it may make sense for you to purchase a loose or cut diamond online (saving a mountain of money along the way) and then having a local jeweler create a ring or piece of jewelry for you from that diamond specifically.
You may end up spending a little bit more money going down this road, but at least you’ll be able to take advantage of all the leverage that ordering diamonds directly online has to offer. It’s something to at least consider if you are even the least bit hesitant about making this type of purchase over the internet.